McDonaldization is the term invented by George Ritzer to describe a sociological phenomenom that is happening in our society. In fact, Henry Ford was the first McDonaldization pioneer with his vision of an assembly line for improving the production of automobiles. His revolutionary idea dramatically changed how many automobiles could be produced and was very efficient.
Why do we feel that we need more time? Sociologist George Ritzer has a great, although unsettling, answer to this question. This theory portrays the fast-food industry and its principles of business as an organizational pattern for emerging postmodern society.
It is a symbol of our way of life.
They are told how long to cook the food, how thick the hamburgers should be, how to make a milkshake, and how to greet each customer. Each aspect of the job is performed the same way every day. More and more jobs are beginning to use this principal to try to make their business more efficient, and we are also using this system to make everyday life more efficient as well.
Every day our lives are becoming more and more like an assembly line. The work is dirty, but it is necessary if we are to have beef to eat. People who work on the assembly line in a beef factory have to cope with three major aspects of the job: Thompson The monotony of the line is mundane, routine, and continuous.
It is not unusual to look up and down the line and see people at various workstations daydreaming or singing to themselves. Their job has become so automatic that they do not have to pay attention to it any longer.
Daydreaming is not inconsequential, however. During these periods, items are most likely dropped, jobs improperly performed, and accidents occur.
Published: Mon, 03 Jul According to Ritzer, the Mcdonaldization of society has standardized the consumer experience. Critically discuss. ‘The McDonaldization of society’ was originally published in and has since been revised and republished several times. The McDonaldization of Society (Pine Forge/Sage Publications) was successful enough that he wrote several follow-ups, including The McDonaldization Thesis and Enchanting a Disenchanted World (both Sage Publications). McDonaldization is a term developed by sociologist George Ritzer in his book The McDonaldization of Society (). For Ritzer McDonaldization becomes manifested when a society adopts the characteristics of a fast-food restaurant.
Thompson The danger of working in the beef plant is well known by everyone. Approximately three-fourths of 1, people employed at one plant had jobs that demand the use of a knife honed to razor-sharpness.
Despite the use of wire-mesh aprons and gloves, serious cuts are a daily occurrence. In addition to the problems of cuts, workers who cut meat continuously sometimes suffer muscle and ligament damage to their fingers and hands.
Thompson Dehumanization is perhaps the most devastating aspect of the assembly line. In the beef plant, the assembly line worker becomes part of the assembly line.
The assembly line is not a tool used by the worker, but a machine that controls him or her. When workers are seen as extensions of the machines with which they work, their human needs become secondary in importance to the smooth mechanical functioning of the production process.Unlike most other websites we deliver what we promise; Our Support Staff are online 24/7 ; Our Writers are available 24/7 ; Most Urgent order is delivered with 6 Hrs.
Keywords: mcdonaldization essay, mcdonaldization of society essay According to Ritzer, the Mcdonaldization of society has standardized the consumer experience. Critically discuss. 'The McDonaldization of society' was originally published in and has since been revised and republished several times.
In this sequel, Ritzer moves on by examining how the thesis of McDonaldization should be adapted and extended. WeberÆs ideas provided the theoretical foundation for the thesis, but the ideas of Kurt Mannheim on rationalization are also useful and lead to some new perspectives on the process.
The McDonaldization thesis addresses the structured and ordered nature of production and consumption within realms that are supposed to evoke pleasure and earn profit. In many ways, cruiseships are similar to themeparks, casinos, and enclave resorts, repeatedly contents Ritzer, , Ritzer, The McDonaldization thesis addresses the structured and ordered nature of production and consumption within realms that are supposed to evoke pleasure and earn profit.
In many ways, cruiseships are similar to themeparks, casinos, and enclave resorts, repeatedly contents Ritzer, , Ritzer, The issue addressed here is whether the spread of rationalization, or what I have termed `McDonaldization', is inexorable. That issue is examined spatially and temporally.
Spatially, what we are witnessing is the increasingly global dissemination of rationalization, much of it emanating from the United States. The temporal growth is .