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GM is adopting a flatter structure where accountability is key. The premise of the structure is simple — a clearer marketing focus to sell more vehicles, and freeing our sales and service experts to focus on customers and dealers.
All changes are effective immediately. Reuss went on to say that: In order to be successful in North America, we need the right mix of product, people and structure.
GM is placing great emphasis on its hope that these changes will lead to an increased focus on the customer, as it places responsibility directly on the executives in charge. Click past the break to see the revised organization structure. Reporting to Reuss are: Susan Docherty — Marketing Organization U.
He was most recently Chevrolet product marketing director. Sales Organization — U. Steve Carlisle — VP U. Reporting to Carlisle are: This structure has been developed with as few layers as possible between me, the dealer and the customer.
By removing layers and giving leaders increased accountability, we allow them to move faster and focus on what needs to be done. Preuss was most recently President of Communications reporting to Ed Whitacre.
Preuss succeeds Walt Dorfstatter, who will assume an executive director role in global product operations. Most recently Hill was General Manager, retail sales support. The following executives continue in their current positions: In this position, she reports to Jon Lauckner, vice president global product planning.
Sipes was previously executive director, corporate planning. GM also noted that the North American team is supported with executives from key functions including human resources, legal, information technology, and communications.
Reuss concluded by saying that: This is my team. Leaders with exceptional talent from around the world, combined with strategic thinking from outside. They are the right team for GM North America now, hand-picked and put in place to win.
Placing greater direct responsibility on executives is bound to lead to better results in sales and marketing. Afterall, personell planning was an MBA pillar for how long?Reports.
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